All charities are looking to increase the amount of funds they raise year after year. However, not all fundraising tools currently available on the market allow for this expected growth. According to the latest surveys, some charities are stagnating and failing to mobilize more donors.
Among the organizations we have surveyed in recent months, the top performers in 2020 have embraced new technologies.
But which ones?
Discover in this article what the new wave of fundraising tools has to offer and see how you can quickly improve your fundraising campaigns to achieve and exceed your financial goals.
New revenue streams available
Engaging and retaining donors is especially challenging in the digital age. Social media feeds are constantly bombarded with different ads and posts. Donors are overwhelmed by this flow of information, making it harder to reach them.
Having a fundraising tool with a variety of features can be extremely beneficial to your organization. Customized forms, visually appealing campaigns and online events inevitably attract the attention of your donors and help you raise donations for your cause. There are other complementary solutions that help create new revenue streams.
Webshop and sale of promotional items
The webshop and the sale of promotional items associated with your events are an excellent way to improve your fundraising campaigns. Why? Because these tools turn consumers into donors. Indeed, millennials are very tech-savvy and like to show their support for the causes they care about. If your mission thrills them and your promotional items appeal to them, they won't hesitate to show their support for your organization and help you gain notoriety.
Let's not forget: this generation is hyper-connected and social media is a big part of their daily lives. Sharing your online events and promotional items on digital platforms is an unparalleled strategy for increasing donor numbers and engaging them with your social mission.
Charities share some of the same issues as private sector businesses, such as labour shortages and staff turnover. This reality is even more noticeable within charities, because in a context where telecommuting is being promoted, it is difficult for charities to maintain contact with their volunteers. And with fewer volunteers available, there is less activity in the field. Organizations are therefore deprived of visibility.
This is a justified reason for fundraising managers to acquire powerful tools that allow them to increase their digital efforts tenfold on a daily basis.
The new generation of online fundraising platforms has understood this challenge. Often, their simple and intuitive browsing facilitates task completion. This is an important fact in the daily life of a philanthropic organization. In these fast-paced times, it is important to ensure that your team has everything they need to work easily from home. What's great is that the new fundraising tools are accessible from any web browser.
Finally, the new wave of platforms makes it possible to turn repetitive tasks into automated ones, which means they are performed without you even having to think about them. For example, if you are creating a fundraising campaign, your fundraising forms auto-generate with the colors and specifics of your fundraising, which reduces the headaches for your team and frees up valuable time for developing strategies and monitoring your campaigns. The best of both worlds!
Overcoming technological limitations
Scaling up old technology is a complex and difficult thing to do. New players in the online fundraising platform industry have the chance to develop more advanced solutions, as they have built on the mistakes made by the previous generation of tools.
For The Donna Interactive Suite, we began by surveying a large number of philanthropic managers and fundraisers in order to understand their reality, the issues and the frustrations they face on a daily basis.
The finding: their main challenge is their fundraising tool. The most important issue is often the complexity of use and the lack of possibilities for customizing it to the specific needs of their organization. Their fundraising tool can then become a source of stress and sometimes prevent them from effectively achieving their financial objectives.
That's the balance we've worked on to give you the best of both worlds. We want to save you time with a solution that is intuitive and easy to use, while maintaining a degree of customization necessary for your day-to-day operations.
This will allow you to advance your cause without stress or complication.